Mobile Applications

A mobile application, most commonly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet computer. Mobile applications frequently serve to provide users with similar services to those accessed on PCs. Apps are generally small, individual software units with limited function. This use of app software was originally popularized by Apple Inc. and its App Store, which offers thousands of applications for the iPhone, and iPod Touch. A mobile application also may be known as an app, web app, online app, iPhone app or smartphone app.

Mobile marketing is different from marketing to PC users in one crucial way – it’s all about engagement.

People don’t just use their mobiles to read and digest content. They use them to do things. It offers the user to do something like a game or activity, an interactive map, up- to-date weather information, a photo editing or sharing program, an ordering system where they can order goods directly from one way to other way through the smart phone.